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Write 11 pages with APA style on Toyota Echo. The highlight in the design structure of the total text is the roughness in the appearance. This roughness at a glance gives a look of simplicity to the w
Write 11 pages with APA style on Toyota Echo. The highlight in the design structure of the total text is the roughness in the appearance. This roughness at a glance gives a look of simplicity to the whole text. The designer would have chosen this particular design so as to make the decision process of the viewer an easy task. The message of the design is that to purchase a Toyota Echo, one doesn’t have to have thorough planning but can make the decision with a rough estimation. The lack of perfection which appears on the design is further an intentional effort to ensure the reader on the nonrequirement of excessive planning for its purchase. The negatives and the positives in the concept explained by the text are well reflected by the design. When the texts referring to higher prices are stroked off, the texts referring to the attractions in the deal are circled to highlight it. The circles and the stroked off words are in this context iconic and indexical. It is worth noticing that the text that mentions the conditions of sale has a very formal design which depicts how serious the company is in the business. This formal approach is further seen in the style in which the brand name and the company name have been mentioned. The style and the particular pattern in which the text is written around the picture of the car symbolize the care that the producer has given to his product till the processes involved in the deliverance of the product to the customer. The particular font in which this text is written again is a symbolization of the utility and the casual look of the car.
However, there is a discrepancy identified in the design in relation to the interplay of text and design. When the readers go through the first sentence of the text which is, “That’s the 3-door echo, Beautiful isn’t it?”, they would be left with the question “where should I look at?”. This is because the picture of the car is at the bottom of the text and this would let the reader keep searching for the picture. Moreover, a better alignment of the text would have added more appeal to it and its objective as an advertising material would be better fulfilled.
