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Write 12 page essay on the topic Integrated Marketing communications ( The Report should be about an insurance company).Kuwait Insurance Company is the major competitor of BKIC. Having gained enough e
Write 12 page essay on the topic Integrated Marketing communications ( The Report should be about an insurance company).
Kuwait Insurance Company is the major competitor of BKIC. Having gained enough experience of functioning under changing market conditions, the company is positioned in a well manner to face the pressure with courage and confidence (Bkic, 2015).
The major forms of cross-functional relationships which exist within the company are the relationship between the marketing, finance, human resources and technical team members. The association of all these functional areas play significant role towards the success of BKIC. The expertise from all these areas works towards the common objective of the company (Annual Report, 2014).
There are various methods of internal communication such as memos, notice board, mail, face-to-face conversation and suggestion and complaint boxes (Smith and Mounter, 2008). Memos are used to communicate information among the departments of the firm. Various departments of BKIC such as the finance, marketing, human resources and operations discuss among them how to engage the employees by providing efficient training on the respective field (Bkic, 2015). Notice board is used to communicate important information to the employees. If any worker gets promotion, then their name is posted on the notice board. It makes them feel special and motivates them to put more efforts towards the betterment of the company. Mail is also considered as a significant form of internal communication method. Employees can make query on certain matters where they face problems and can get the clarification from the managers. BKIC has an apparent policy related to their communication with employees (Annual Report, 2014).
Face-to-face conversation is regarded as one of the most important way of internal communication to enhance the engagement of employees. It helps to eradicate any type of misunderstanding which generally takes place at the place of work and therefore results in keeping employees for a long period. The
