Write 12 page essay on the topic Organizational Change And Development.Different perspectives on organizational changes According to Grieves (2010), “The phrase change intervention refers to change

Write 12 page essay on the topic Organizational Change And Development.

Different perspectives on organizational changes According to Grieves (2010), “The phrase change intervention refers to change actions taken at strategic level to help an organization become more effective” (Grieves, 2010, p.7). Competition is growing day by day because of various reasons and it is necessary for the organizations to device new methods to counter competition. An organization which fails to implement adequate changes in its structure and functioning may struggle to survive in this heavily competitive and highly advanced organizational world. For example Nokia was the leader in the Mobile phone market up to a couple of years before. However, they are not so at present because of the intrusion of smartphones from Apple, Samsung etc. In other words, Nokia failed to implement timely changes in its product ranges and as a result of that they lost considerable market share in mobile phone market. It should be noted that even in normal situation, goal conflict exists between firm (owners) and its employees, but the magnitude and intensity of this conflict is very low and so it is hidden, we call this ‘goal difference’, and both parties (firm &amp. employees) accept each other’s goals. In a strategic and major change program, firms alter their goals, which result in shifting and increasing their focus towards new goals. The shift in focus and increased commitment of firm towards attaining its new goals, increase the magnitude and intensity of goal conflict and it become very difficult for both parties to accept each other’s goals (Khan and Rehman, n. d) The interests of the organization and that of the employees are always travelling in opposite directions.