Write 18 page essay on the topic CORPORATE SOCIAL RESPONSIBILITY / THE CASE OF BP.Download file to see previous pages... There has always been an ethical perspective to the business strategies practic

Write 18 page essay on the topic CORPORATE SOCIAL RESPONSIBILITY / THE CASE OF BP.

There has always been an ethical perspective to the business strategies practiced all over. There are several moral edicts organizations have been following for several decades. One such ethical perspective is the desire to offer help, being conscious of the fragility of the environment we are living in.

However, one tends to wonder how genuine is the concept of corporate social responsibility There's widespread skepticism about the commercialization and publicizing of this responsibility and the authenticity of the triple-bottom line reporting. A section of the media considers these initiatives as brand building tactics echoed merely in the closed doors of executive boardrooms.

In reality, most companies have special departments to document the best practices of corporate social responsibility and integrate them into the organizational fabric. They are investing huge amounts in creating special foundations for the implementation of these practices with a view to making a huge difference to the people around them. They are also drafting special policies to ensure better working conditions and promote the family welfare of their workforce.

Traditionally CSR (corporate social responsibility) has been defined in United States in terms of a philanthropic model. They donate a certain share of the profits to charitable causes. It could be said as tainting the act for the company to receive any benefit from the giving. Whereas, in model social responsibility becomes an integral part of the wealth creation process - which if managed properly it is believed to enhance the competitiveness of business and maximise the value of wealth creation to society.

Different perceptions are seen from different societies across the world like in Africa CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government though CSR is about giving business back to society. what is understood in South East Asia.

The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts, used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while

improving the quality of life of the workforce and their families as well as of the local community and society at large"

So you label it a philanthropic exercise or a responsible society oriented business strategy one thing that is for sure. the pressure on business to play a role in social issues will continue to grow. Over the last ten years, those institutions which have grown in power and influence have been those which can operate effectively within a global sphere of operations. Those institutions which are predominantly tied to the nation state have been finding themselves increasingly frustrated at their lack of ability to shape and manage events. These include national governments, police, judiciary and others.