Write 2 page essay on the topic Business report Sturbacks China.Starbucks was started in Seattle, USA in 1971 and has become an international coffee chain. It is regarded as the pioneer of the coffee

Write 2 page essay on the topic Business report Sturbacks China.

Starbucks was started in Seattle, USA in 1971 and has become an international coffee chain. It is regarded as the pioneer of the coffee culture in the US and other countries. Originally, the company dealt with coffee beans and equipment. However, it later ventured into building coffee houses in the 1980s. It received a positive result from the returns of the company and customer support. As a result, it expanded within America as well as internationally. From thence, the company has become a global chain with outlets in most of the world cities. The company uses various strategies and approaches in order to venture into some of the world market. Despite the global and local competition and other challenges, the company has managed to thrive (Harrison, 2005, pp. 277-280).For example, the company ventured the Chinese market despite the great cultural and economic challenges. Venturing China required calculated risks because of the hostility of the market. The Chinese market was regarded as a hard market to crack for most of the western countries (Wang, 2013, p. 31). This is because the Chinese people had a tea drinking culture that was predominant for centuries. However, the globalization strategy used by Starbucks brought much success that attracted the attention of experts. The company started by opening few outlets within the major Chinese cities. In the process, the starters would find it interesting because it was a foreign product.