Write 3 page essay on the topic Bill Gates: genius or fierce competitor.world leader in software business and a billionaire, and the former Chief Executive Officer of Microsoft, who demonstrated stron

Write 3 page essay on the topic Bill Gates: genius or fierce competitor.

world leader in software business and a billionaire, and the former Chief Executive Officer of Microsoft, who demonstrated strong business acumen and excellent business strategies to outnumber all his competitors. Bill Gates considered his inventions as the unique selling points and capitalized on them to attain huge business from all over the world.

This success is attributed more to the business strategies than creation, which were regarded as unethical from business perspective.

To analyze this in the perspective of normative theories in business ethics, understanding Microsoft practices based on non-consequential theories provides a different picture of this super leader of software industry in the world. From a business perspective, ethically, decisions have to be based on systematic, rational, and widely understandable practices so that they can be adequately defended, justified, and explained to relevant stakeholders. Applying non-consequentialist theories of Ethics of duties and Ethics of rights and justice to Bill Gates’s practices in making Microsoft the super leader will assist in determining whether these practices were appropriate or not.

Morality and decision-making about right or wrong are based on certain eternal, abstract, and unchangeable principles and values. Immanuel Kant’s principles to explain theory of ethics of duties strongly advise three aspects of ethics. They are, consistency, which everyone else also should follow and can achieve. human dignity, which every individual deserves under every situation. and universality, for all actions and human beings should be acceptable by all (Crane, A & Matten, D. 2007). Analyzing Bill Gates’s practices from the ethics of duties perspective, it is clear that consistent competitive edge in the market through his practices brought him huge success. This was achieved through his strong insight of business market, consumer needs and changing priorities in the software world. Secondly,