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QUESTION

Write 4 page essay on the topic IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN MANAGEMENT CONTRIBUTE TO THE BUSINESS GROWTH OF Artdinox.The feedback will provide the base for the ideation p

Write 4 page essay on the topic IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN MANAGEMENT CONTRIBUTE TO THE BUSINESS GROWTH OF Artdinox.

The feedback will provide the base for the ideation process which will lead to new product development. Then the CEO along with the NPD team can take care of the design finalization. In the context of new products one of the most important pieces of information is the control and monitoring mechanism for the product when it is launched briefly into the market as a part of test launch.

Art d'inox does a pilot launch through three to four hundred pieces of the new product and monitors it carefully in terms of control points and then depending upon the conclusion decision to further expand the production or to curtail it is taken. Also, the organization can form collaborations with design institutes of repute. in case of Art d'inox it could easily form alliances with National Institute of Design, one of the premier places of learning in its respective field.

This encompasses creation of a design management function in the company. At the strategic level this deals with the incorporation of the design strategy into the basic philosophy and workings of key departments like marketing, communication and innovation departments, i.e. inculcating the deign strategy into the business strategy of the firm.

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