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Write 4 page essay on the topic Management tools SWOT and PEST are used by managers to inform decisions regarding business strategies. Discuss the usefulness and limitations of these tools in relation
Write 4 page essay on the topic Management tools SWOT and PEST are used by managers to inform decisions regarding business strategies. Discuss the usefulness and limitations of these tools in relation to a chosen organisation, providing commentary on how managers may overcome/minimise.
Some of the competitors include Subway and Wendy’s company.
The strengths of McDonald’s include brand equity and merging with other brands. In the world, it is the largest fast food with the largest market share. It is growing rapidly in terms of total sales and has a value of 40-billion dollars. The management has adapted to local food menus whereby they provide foods as per the specifications of the different consumers in different countries. In addition, it has successful items such as fries, and Big Mac. The management has also collaborated with the best-known brands like Coca Cola and Heinz Ketchup to give its customers quality foods (Bertelsen, 2012).
McDonald’s’ weaknesses include unhealthy foods and high employee turnover. Most of its menus comprises of unhealthy meals and drinks that has led to a decline of its market share. This is due to the competition the restaurant is facing, in addition to many people embracing a healthy diet. In addition, there is high employee turnover due to low payment that results in lower performance. In addition, people criticize McDonald’s to provide unhealthy food like burgers that cause obesity. The management should review the employee remuneration terms and give them better packages. In doing this, the employees will be comfortable working, as they will give their best in a bid to achieve the company’s goals.
One of the opportunities of the company is a high demand of healthy foods (Drucker & Maciariello, 2008). The management can achieve this by introducing foods within the healthy lifestyle. For example, the introduction of healthy snacks such as fruitcakes in place of cakes. In addition, they can come up with a fitness and exercise package. The management may as well install play parks for children so that they may play after enjoying McDonald’s food. The management should consider coming up with home delivery services where one can enjoy the McDonald’s foods by simply dialing a number. There
