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Write 4 pages with APA style on The Impact of Technological Advancement in the Marketing and Sales Strategies of Senior Citizen Home Safety Association (NGO).
Write 4 pages with APA style on The Impact of Technological Advancement in the Marketing and Sales Strategies of Senior Citizen Home Safety Association (NGO). SCHSA began operating to provide services for the elderly. The tremendous growth of technological advancement has become the driving force of the market nowadays. Due to the idea of completing the services for the elders, the organization also promote the kind of service marketing that can boost their competency and credibility in the market. The paper will discuss about the innovation is an important aspect of business and will affect the marketing and sales strategies of SCHSA. It will go through assessing the recent product/device that SCHSA promoted which is the MobileLink service. Furthermore, the discussion will be also focus on the functionality of the technology and if it’s capable in meeting the organization’s objectives. IT Solution in Literature: In today’s modern world, both information technology and society are co-evolving (Hearst and Grudin, 1999). From the last decade, there has been increasing trend towards adopting technology for social interaction in the society (Hearst and Grudin, 1999). It has been suggested that with the increased rate of IT adoption, it is imperative to understand how technology can be made sophisticated for our social interaction (Hearst and Grudin, 1999).
