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Write 5 page essay on the topic The Rise and Fall of Eastman Kodak: Will It Survivie Beyond 2012.Its reach progressively includes the usage of technology to syndicate images and information thus gener
Write 5 page essay on the topic The Rise and Fall of Eastman Kodak: Will It Survivie Beyond 2012.
Its reach progressively includes the usage of technology to syndicate images and information thus generating the power to transform profoundly how individuals and businesses communicate. Kodak continued to develop the means and methods images touch peoples everyday lives. The corporation ranked in the beginning as a chief multinational corporation, with a brand renowned in almost every nation around the globe.
Faced up with stiff challenges, the company continued to fail in their productions and meeting the needs of their customers. With the basic reasons being the fact that this was the one, and only company of its caliber and the challenges came without any dire expectation. Since Kodak company was focused on still photography and cameras, no one saw the need for modification right from the beginning since it was viewed as a perfect product to the world. But looking back after technological advancements, the analysis shows that the cameras were bulky and heavy to use.
The key advantages that Kodak holds are. Century-long experience in the traditional photography, business brand name, Highly valuable brand,globalpresence, they also have strong distribution channels and huge financial resources.
The greatest hindrances to future success for any company could mainly be past victories. Kodak being a centennial corporation enjoyed all this fundamental success, so even when the time to do an analysis of the organization, past successes were still a great hindrance to bringing in some new strategies into place. Having relished a solid market leadership for years, at the turn of the century Kodak began to witness some deep competition build up by the Japanese companies battling to gain a share of the profitable film market in order to dominate in consumer cameras. Lack of enough innovation strategies began to see the company drop immensely in its market
