Write 5 pages thesis on the topic analysis of a business narrative. Both, Baidu and Google history describes the story of their origins. However, narrative style adapted to describe their history of o

Write 5 pages thesis on the topic analysis of a business narrative. Both, Baidu and Google history describes the story of their origins. However, narrative style adapted to describe their history of origination by both companies, is quite different (Reissman, 1993). It is very important for any narrative to have a plot, a central idea, theme on which the entire construction of narration relies. The plot for business narratives can change according to the customer’s response and needs for that particular company. For example, if a company wants to build an emotional connection with its customers, it will try to make the narrative empathetic and would demonstrate the understanding of emotional, social and cultural values. Similarly, if a company emphasizes on the product, it will focus on its product development procedure and how that product can help provide the consumers with the solutions they want (Fritz, 2008). By keeping the above mentioned key point. Baidu search engine narrative and Google timeline is analyzed. Baidu narrative chooses an emotional plot. It shows cultural connection through one of the poem of the Song Dynasty. Then it further describes, as to how this search engine is best suited to the Chinese people as it is sensitive to the various nuances of the Chinese language. Consequently, Google narrative also builds an emotional connection with its consumers, but the style varies.