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Write 6 page essay on the topic 1: Apple.It is the second largest global information technology organization and mobile phone makers in the world. The study will develop a strategic plan for Apple Inc
Write 6 page essay on the topic 1: Apple.
It is the second largest global information technology organization and mobile phone makers in the world. The study will develop a strategic plan for Apple Inc. in order to improve its position in the mobile phone and computer industry. The proposed recommendation plans will help the organization to maintain the leadership position in the industry. Porter’s five force model analysis will help to find the impact of external environment factors on the business performance of Apple Inc. A strategic analysis tool has implemented in this study to reveal the competitive strengths and weakness of the organization. Strategic Issue Recently, Apple Inc. is suffering from two issues. These are loss of market share in the Smartphone industry and loss of operating income. It is evident that, apple dominated the Smartphone industry with its iOS, but over past few years the organization lost its market share due to Google’s open source android with OS. Moreover, effective product innovation and development by the competitors, such as HTC and Samsung has reduced the market share of iPhones. Therefore, due to effective loss in market share it was difficult for Apple Inc. to get applications and software for Macintosh (Trott, 2008). It has caused loss of operating income. ...
Innovation and value addition in the products have caused a significant annual profit, a healthy company as well as a strong stock price of products. The tendency to own a product of Apple is drastically increasing among the kids and young target people. The organization has implemented cost based pricing strategy for the products. Apple Inc. organization is only focusing on the innovation of product attributes. It has both negative and positive impact. Apple Inc. pays huge cost behind the R&.D team. Though the organization has created a potential customer base around the globe, but high R&.D cost has forced the organization to sell the products in high prices (Hitt, Ireland &. Hoskisson, 2012). Several potential competitors like Dell, HP, Samsung, Sony and Nokia are selling the similar product line in low price level comparing to apple. Due to effective value addition and innovative product line the organization has able to position themselves as the second largest organization within the industry in terms of market share (Figure 1, 2 &. 3). Porter’s Five Force Analysis The porter’s five force analysis model will help to determine the impact external environmental threats on the business performance of Apple Inc. Buyer’s bargaining power Bargaining power of the buyers is high moderate due to the existence of several potential and leading competitors. It is evident that, the price of the products of Apple Inc. is relatively higher than its competitors. Moreover, low product switching cost can be a significant threat. But effective product differentiation strategy, high brand identity and significant buying volume has helped Apple to achieve the advantages of economies of scale (Muller, 2011).
