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Write 6 page essay on the topic Questions for Marketing class.Download file to see previous pages... Marketing basically links all the functional departments of an organization to the customer's needs
Write 6 page essay on the topic Questions for Marketing class.Download file to see previous pages...
Marketing basically links all the functional departments of an organization to the customer's needs and wants. The idea behind marketing is that the customer is of prime importance and that the most significant task in any organization is first to identify the needs of the customer and then to ensure that all operations are geared toward meeting them efficiently and effectively. Marketing function concerns itself not only with customers but with competitors and suppliers as well. Thus marketing is not just a function but a management process responsible for identifying, anticipating and satisfying customer requirements profitably and responsibly with due regard for the environment and social foundation.
A website is a crucial component of the company's to attract current and potential customers. It represents the company globally. A web site is a virtual front-line and direct link to suppliers, distributors and potential and present customers. It is essential that a website conveys the company's objectives and goals immediately when a browser enters the site. The seven key design elements to achieve an effective web interface are Context, Content, Community, Customisation, Communication, Connection and Commerce. (Rayporter &. Jaworski, 2001)
The context refers to layout or design of the website, created by...
It is what makes the website easy to find and access and the website simple to use. Content is the text, pictures, sound, video, graphics, downloads, chat rooms, bulletin boards, service, products and information etc that the website contains.
Community is described as the ways how the site enables user-to-user communication. E.g. blog, chat rooms etc. It allows users to know opinions of other users interact with each other and encourages them to make purchases or visit the site again. Customization refers to the ability of the site to allow different users to personalize their own profiles by means of content and context selection and other personalization tools.
Communication is the element of the website which enables user to site and vice verse communication. For communication, the site contains contact information, email contact forms, and phone numbers under the investor, media, and careers buttons. Connection links the website to other sites outside of the main website and commerce enables website to complete commercial transactions. For a website to be successful, the 7 C's of the website have to work well independently as well as collectively.
14. Describe the major types of buying situations.
There are three major types of buying situations - straight rebuy, modified rebuy and new task, each requiring a different buying approach. (Lancaster and Reynolds, 2001)
Straight rebuy refers to routine purchases of standard products from an existing vendor without modifying specifications or without renegotiating new terms. As they are routine within the current purchasing structure, these require little effort and short performance review.
Modified rebuy occurs when the product is not purchased on a regular basis.