Write 6 pages thesis on the topic personal marketing. An additional requirement is to develop some features in a person according to the requirements of the consumers and the types of products that on

Write 6 pages thesis on the topic personal marketing. An additional requirement is to develop some features in a person according to the requirements of the consumers and the types of products that one is supposed to sell, i.e., an efficient target marketing (Snow Vaile, 1952).&nbsp.There are some features in addition which needs to be taken care of, before one can launch oneself into the job. These additional features have been discussed in details in the subsequent sections.

To structure a personal marketing plan, it is essential to recognise some facts and characteristics of the market as well as to understand the demands of the market at the present moment. Some features that are associated with formulating a personal marketing plan are –

Before I initialize my job of marketing myself, it is necessary for me to recognise my target market, since this feature helps a salesperson to figure out exactly what the potential consumers want from the producer or the supplier. It is important to present myself in a way that the consumers are compatible with so that the latter group develops a natural instinct to transact with the particular person rather than with another one employed in the same store or at some other one dealing with the same product or a substitute one. For example, the market for air-conditioners, even a few years ago belonged to the relatively upper strata of the society, but now it even has middle-class consumers. In case of such markets, if the behaviour of the salesperson depends upon the social status of the customer, then the latter group of people will be emotionally hurt and perhaps will never opt to transact from the particular salesperson.

The concept of marketing mix was introduced by Neil H. Borden in 1964. According to&nbsp.him, there are four components that one needs to be aware of before considering a marketing mix.&nbsp.These factors, applicable in case of personal product mix as well, are – product, price, place, and promotion.