Write 8 page essay on the topic Advertising Critique.At Keller Advertising Agency we employ competitive professionals who are able to organize, create as well as place an advertisement to meet the obj

Write 8 page essay on the topic Advertising Critique.

At Keller Advertising Agency we employ competitive professionals who are able to organize, create as well as place an advertisement to meet the objectives better than any company. We do extensive market research and thus we are able to build an effective advertising strategy that will help you capture the market share as well as build a stable relationship with the consumers creating customer loyalty and help in building the company brand. With our knowledge of the eReader market coupled with innovative and unique approach to the market, we are able to engage, capture the attention of the target market and enhance their interaction with the new product thus creating a relationship with the brand. At Keller Advertising we go at greater lengths to please our clients by ensuring that they have a great strategic vision that will steer them towards strategic success for their business in the global market. Our strategy is your strategy and this is what guides as to intriguing, competitive and ultimately successful campaigns. Our main aim is to inform and persuade the consumers on the new product through communicating ideas and information about the product in a way that will create a memorable experience for the consumer and enhance brand recognition. What counts most in campaigns is the message and we have talented experts who ensure creativity and logic. Finally we provide a follow up after implementation of the campaign to ensure success. Product Naming Strategy An effective product name is one which is simple and easy to remember and thus will help in selling the product during marketing. A good product name should have the following characteristics be unique and thus distinguish the product from its competitors, hold appeal for the target audience, imply the benefits of the brand, create customer loyalty through bonding with the company, motivates the customers to purchase, can buy the image of the product and name and have symbolic association which fortifies the company’s image (Barrett, 1995). Brand is an important component of an organization and a good product name gives the company a brand. It is also advisable to come up with more than one product name and then carry out a market test to determine which one the target market prefers. To start naming a product one needs to identify and understand the target market as well as the competitive landscape (Kohli &amp. LaBahn, 1997). Then the next step in product naming is building it on the brand strategy through isolating the relevant, emotive and enduring points of difference in order to create a good and memorable brand (Bulik, 2006). For LibraTech Company the perfect name for their eReader product would be eLibra. This is because the name is simple and easy to remember. Besides it identifies with the name and the brand of the company which is LibraTech and who knows it might just become the brand of the company (Barrett, 1995). The target market for LibraTech Company is mostly students, lecturers and scholars who are interested in reading. Thus eLibra is appropriate since it sounds like a library but an electronic one which associates with the target market and thus is likely to create a lasting impact and be memorable. Research The research strategy involved observing the current market trend of eReader products and identifying the dominant brand. The research strategy also involved a look and the demographic trends of the products and the rate of technological advancements.