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Write 8 page essay on the topic Arts administration: The relationship between the media and the arts galleries.t for the audience, who would simply read blogs and avail of online viewing options to le
Write 8 page essay on the topic Arts administration: The relationship between the media and the arts galleries.
t for the audience, who would simply read blogs and avail of online viewing options to learn and to have a glimpse of artworks and artefacts (Paul, 2008). In the study by Thomson, Purcell, and Rainie (2013), they mention that “the internet and social media have increased engagement and made art a more participatory experience,
and that have helped make “arts audiences more diverse”. In general, digital technology and the social media presents with practical benefits including greater efficiency, especially as service to the people can be made possible at lower cost (Rinehart, 2007). Through the internet, organizations have a chance to efficiently present themselves using online advertisements, blogs, and social media postings and interactions (Rinehart, 2007).
Among art programmers, greater access to better quality in media allows better reviews of artists before their work would even be considered or viewed live (Thomson, et.al., 2013). For instance, the Spotify website allows artists to present their work and gain initial feedback. Social networking has also allowed for the people to spread news and present feedback via “word-of-mouth marketing” (Thomson, et.al., 2013). Although it may not be possible to actually know the developments in digital and internet technology in the next decade or so, trends in the spread of data has been made possible through improved communication. As a result, better decision-making has been made possible, especially in relation to how leisure time would be spent by people in general. On the negative side, this translates to decreased number of subscriptions as well as declining ticket sales, and less museum visits (Stevens and Martell, 2003)
With digital technology and the social media, accessibility of artworks is increased and in some instances, technology can be considered as a means of improving communication and marketing in order to eventually gain a larger audience for art (Stevens and Martell, 2003).
