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Write 8 pages thesis on the topic international business: strategy and the multinational company.
Write 8 pages thesis on the topic international business: strategy and the multinational company. The company’s business model has been described as the first and best applied of its kind within the home improvement industry. Through this model, the shopping experience of the clients for home improvement services and products has been enhanced significantly. The positioning Home Depot Company within the home improvement market is favorable due to its competitive advantage. The simple and yet effective business model of the company and its brand name which is already well known are attributed to the favorable market positioning it enjoys. Moreover, the company has the ability to grow into the international market (Roush 27). Home Depot offers an extensive line of products and services for home improvement which makes it the preferred retailer in this business. The company targets professional consumers of their products ho prefer do improve their homes by themselves. In addition to the DIY model of selling to their clients, the company targets buyers or customers who would like to buy the products (BIY) and hire someone to install the products for them. Through its business model, the company has been able to attract a large number of buyers. There is a significant shortage of housing in Saudi Arabia. This means that for the Home Deport to have business success within Saudi Arabia, it has to make some adjustment .its business model. This is due to the fact that homeowners in Saudi Arabia focus on extending their homes so that they would fit the increasing number of family members. In this regard, the business model of Home Depot must focus on contractors, plumbers, electricians, and landscapers is it has to achieve business success in Saudi Arabia. Extension of buildings requires a lot of construction and thus Saudi Arabians are not likely to comply with the BIY, DIY business model which Home Depot applies in its home country. It is, however, important to note that the alteration of the business model of the company is just an extension of the previous model. Homeowners within Saudi Arabia usually contract professionals to make extensions of their houses. Therefore it can be concluded that changing the business model of Home Depot once in Saudi Arabia to target constructors, landscapers, electricians, and plumbers would not affect the effectiveness of its business model. Moreover, minor renovations of houses would be accommodated by the BIY, DIY business model which has already achieved significant success in the US. This demonstrates the company’s flexibility in adjusting its business model to meet the needs of its new buyers or customers. In this regard, Home Depot will achieve business success in Saudi Arabia. QUESTION 2 Investment in an unfamiliar market is always challenging. By examining and analyzing First Solar’s multinational business context, we are able to assess an American company that has successfully expanded into the foreign market. Just as First Solar, Home Depot is a multinational company. The first solar which specializes in the production of photovoltaic module solar panels has achieved significant success in multinational business. This is attributed to its business strategy of gaining competitive advantage in world economies through an application of appropriate marketing approaches and modern technology in its international business. As of 2010, First Solar was ranked as the second-largest manufacturer of PV modules in the world (Cullen and Praveen 15).
