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Write 8 pages thesis on the topic operations management of youngs seafood company.
Write 8 pages thesis on the topic operations management of youngs seafood company. The company has been keen to take on new markets in Europe and other nearby regions. With this, the company has undertaken a number of investments to set up new chains of restaurants in some parts of the continent and provide logistics supply to other destinations in order to meet the growing demands of its clients. The company operates in the market of frozen and chilled fish, shrimp, shellfish and other seafood. Other subsidiaries of the company operate the restaurant and the catering business as well. The company has acquired a number of companies in the past 10 years to attain the top spot in the market sector has surpassed its main competitors – Birds Eye, owned by its competitor Permira.
Q2. The market priorities for the company is to focus on the sustainable expansion of its business, strengthen its brand position in the market, and build a long term relationship with its clients. The main strategies behind this are to provide high-quality seafood at low costs, with faster delivery, and more efficient client service. Also in the wake of growing competition, the company has marked order flexibility as one of its priority marketing strategies to attracting more clients.
The most obvious trade-off for Young’s Seafood was the relationship between business profits and environmental sustainability. Initially, the company resorted to the process of peeling of scampi by machine in Scotland. Young’s seafood used this, a method in order to make faster orders and cut costs by the use of a machine. This process, however, led to concerns by the customers as they did not want the machine peel process to be a part of the food, and the environmentalists targeted the company for adding carbon dioxide emissions by the use of machines. As a result of this, the company has now taken to more sustainable methods – it ships the scampi to Thailand, where it is hand peeled.
