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Write 8 pages thesis on the topic pick a brand, especially which has recently been in a challenge to promote its brand in an international level due to its newness, or part of company's expansion.

Write 8 pages thesis on the topic pick a brand, especially which has recently been in a challenge to promote its brand in an international level due to its newness, or part of company's expansion. Product portfolio of Samsung Galaxy brand can be described in the following manner.

Samsung Galaxy S series is complemented with Android operating system. In the initial phase the company implemented latest hardware technology to improve performance of the phone. The company promoted the product with triplet unique selling proposition:

In recent years Samsung Galaxy shows strong brand association among customers. Customers believe the Galaxy brand has revamped the traditional image of Samsung by implementing unique design and technical application in the brand. Customers prefer to work on wide touch screen of Galaxy phones.

The company has increased product line periodically after the first launch of Galaxy phone. The company takes help of above the line promotion to promote the brand. In the press release Galaxy brand emphasizes on product specification to attract customers.

In the initial stage many critics pointed out that Galaxy would not be successful venture in a market dominated by Apple. Customers criticized Galaxy phones due to their caught in between nature (First model of Galaxy S was somewhere between tablet and smart phone due to its absurd size). Management has taken to steps to modify the phone by increasing screen size and application in their Galaxy S2 model. In the smart phone segment Apple was the leader and Samsung classified as new player in the segment. Customers accustomed with smart phone usage has raised question over display of the phone and rejected it. Management took the rejection as challenge and changed their research and development model to overcome initial problems. People have rejected initial models of Galaxy due to its unstable quad-core processor. Quad core processor of Galaxy was working slowly in comparison to Appleā€™s iPhone. The company has increased processor speed by increasing Ram memory in their next models.

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