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Write 8 pages thesis on the topic zad holdings company. Premium pricing strategy is chosen for the company in the UK as the quality of the products is high. Moreover, Zad has to undertake extensive pr
Write 8 pages thesis on the topic zad holdings company. Premium pricing strategy is chosen for the company in the UK as the quality of the products is high. Moreover, Zad has to undertake extensive promotional strategy so as to spread awareness regarding the company and its products among the customers of the UK.
Zad Holdings Company (SAQ), a shareholding company listed in Qatar Stock Exchange is chosen for the project. The company includes a number of subsidiaries that aims at providing diversified services in Qatar. It has always searched for new opportunities on international grounds in order to expand its business and increase the customer base. Zad is well recognized in Qatar for its diversified business portfolio (Zad Holding Company S.A.Q., 2015a).
The target market of Zad Holding Company is Qatar. however, over the last few years, the company has been trying to increase the breadth of the portfolio by investing wisely beyond the boundary of the country (Zad Holding Company S.A.Q., 2015a).
The range of products and services products that are offered by Zad are flour and related products, bakery items, processed beef, chicken, meat and vegetables along with burgers, nuggets, kebabs, kofta, meatballs, minced free flow, minced rolls, etc (Zad Holding Company S.A.Q., 2015c). .
The price of products is set according to the market rate so that the customers in Qatar can easily afford them. However, the price of services is based on its type and convenience to the customers. The pricing objective of the company is to cater to the needs of the population in Qatar and attract the highest number of customers so as to increase its revenue and profit.
Zad does not do extensive promotion of their products and services.  .Moreover, they do not concentrate on marketing products and services. The main communication channel is the company website, which provides information regarding the subsidiaries and the products and services offered. Zad capitalizes the operational experience, financial strength, and management expertise for investing in the companies, which share its values and ideology.
