Write 9 page essay on the topic Learning Theories and Role of Memory.The six principal types of learning theories include behaviorism, cognitive theory, social learning theory, social constructivism,

Write 9 page essay on the topic Learning Theories and Role of Memory.

The six principal types of learning theories include behaviorism, cognitive theory, social learning theory, social constructivism, multiple intelligence theory and brain based learning. In the paper, the main focus has been on explaining the cognitive and behavioural theories. Along with this, there is comparison and contrast made between the two selected theories. Memory plays a pivotal role in making decisions since an individual is required to make a choice from the available alternatives. Marketers have to understand that memory has a significant role in the decision making process of the consumers. Marketing ploys are the skilled tactics which are used by marketers to raise awareness among the customers and also drive in more purchases of products and services for the company. It is generally a marketing trick which is used for attracting customers. The customers make use of memory to get information and clearly understand the marketing ploys and respond in an intelligent manner by opting for the best products. For explaining the concepts in an effective manner, examples have been used in the paper. Cognitive Learning Theory The basic focus underlying theory of cognitive learning explains the importance of brain as an incredible network for processing of information and interpretation of what people learn. It is the theory of learning that helps in explaining the behavior of people by understanding their thought processes (Leonard, 2002). The underlying assumptions provide that humans are logical and rational beings that make such decisions and choices that are rational according to them. The cognitive theory is categorized as social cognitive theory and cognitive behavioural theory. Cognitive behavioural theory is focused on the negative thoughts and behavior that is connected to a specific object, and these negative thoughts are replaced by rational and positive thoughts. On the other hand, social cognitive theory relates to the ways and methods through which individuals can learn to model the behavior of other people. This theory can be applied in an advertising campaign and peer pressure. The word cognitivism implies an unobservable and unnoticeable change in the mental knowledge of the people. This theory relies on the assumption that individuals are actively involved in the process of learning. The theory’s followers also believe that learning involves the development of mental associations which are not shown in the observable changes in the behavior of the people. Another general assumption of the theory states that knowledge is an organized form which is gained through the process of learning. This process involves relation and connection of new information with the previously accumulated information. Thus, this theory emphasizes how people think, how people understand and how people know. This perspective focuses on the fact that learning is undertaken by the process of transformation of information into knowledge which is already stored in the mind. Learning is said to take place when new knowledge is gained, and there occurs a modification in the existing knowledge that is already present in the human mind. This theory portrays a positive perspective of development and focuses on conscious thinking of individuals. It emphasizes the active construction of an individual that leads to the acquisition of knowledge and learning. Hence, this theory implies that different processes that lead to learning can be explained through the analysis of mental processes. With the help of effective process of the cognitive approach, learning can be easier that leading to the acquisition