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Write 9 page essay on the topic Marketing Master.Download file to see previous pages He is credited with the "Pepsi generation" and "The choice of a new generation" campaigns. Additionally, he was an
Write 9 page essay on the topic Marketing Master.
Download file to see previous pagesHe is credited with the "Pepsi generation" and "The choice of a new generation" campaigns. Additionally, he was an integral part of the 1984 re-election bid of President Ronald Reagan and has been a critically acclaimed screenwriter credited with the writing of the movie, "The Natural," starring Robert Redford. In order to gain a full appreciation for the accomplishments of Mr. Dusenberry, it is prudent that we examine his underlying philosophy for success (Sampey &. McMains, 2002).
Mr. Dusenberry has been credited with some of the most famous and successful advertisement campaigns. Those campaigns include Pepsi Cola campaigns featuring celebrities which included Alfonso Ribiero, Billy Crystal, Don Johnson, Madonna, Michael Jackson, James Woods and Ray Charles. He has worked with other celebrities such as Michael J. Fox , Jason Alexander and Jay Leno. He is credited with having pioneered the age of celebrity endorsement which proved to be a very lucrative advertisement tool. The utility of celebrities in Pepsi-Cola commercials has undoubtedly been cited as the fundamental tool utilized by Pepsi-Cola as a means of competing with its very formidable competitor, The Coca Cola Company. His genius has effectively served as a means of establishing branding and consumer identification based on the users of a particular product (Dusenberry, 2005, 181-204).
At the heart of his suc...
The title of the autobiography says volumes. It speaks of the tragedy which occurred when Mr. Michael Jackson was filming a commercial for Pepsi-Cola. During the commercial something went horribly wrong and Mr. Jackson's hair was set on fire. Being the mastermind behind the commercial, Mr. Dusenberry could have easily seen this in a defeatist light and foresee the potential of a massive loss of revenue for the company he spearheaded, BBDO. Instead he choose to make light of the situation, accept it as a valuable learning experience and incorporate it into his ever-growing repertoire of inspirational tools for creative genius.
In so doing, Mr. Dusenberry devised clear and concise guidelines for building a life of creative inspiration and insight. His guidelines include a series of steps which can be utilized in many diverse career and personal paths. First and foremost, Mr. Dusenberry delineates a philosophy of hard work wherein there is a need for an individual to be his/her toughest critic. In so doing, he/she needs to take a proactive stance against the production of inferior work product. He further delineates an anecdotal reference wherein an individual produces a work product which he has definitely worked arduously to produce, however, the product proves to be inferior based on the expert judgment of the producer. In lieu of fixing the bad work product, the individual opens a twelfth floor window and tosses it out. This allegory as delineated by Mr. Dusenberry was aimed at making the clear point that despite the pain experienced when starting from scratch, it is definitely more lucrative in the long run.
