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QUESTION
Write a 1,050- to 1,200-word report on Taylor Guitars, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following: Establish Long-term Goals and Objecti
Write a 1,050- to 1,200-word report on Taylor Guitars, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
- Establish Long-term Goals and Objectives
- Generate an Organizational Chart of the company you selected.
- Indicate the markets that the company will pursue.
- Specify the unique value the company will offer in the selected markets.
- Discuss the resources and capabilities that are required.
- Analyze how the company will capture value and sustain competitive advantage over time.
- Business Management Strategy
- Consider Cost and Differentiation Advantages and select a Business Level Strategy. Describe the rationale for your selection.
- Describe the Corporate Strategy in general. Investigate if any corporate strategy, such as Vertical Integration, Horizontal Integration, or others can be pursued by this company.
- Investigate if Strategic Alliances are possible in the future.
Cite 3 scholarly references
Format your paper consistent with APA guidelines.
