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Write a 10 page essay on Mobile TV: Has Its Time Come.It was determined that mobile television has reached it time-based on knowledge of inter-linkages between price discrimination and content accessi
Write a 10 page essay on Mobile TV: Has Its Time Come.
It was determined that mobile television has reached it time-based on knowledge of inter-linkages between price discrimination and content accessibility and consumer lifestyle.
Mobile television is categorized by the nature of its delivery: to the mobile device such as the smartphone. Content offers a personalized experience from traditional television as much of what is delivered via unicast or multicast transmission is customized for the mobile device and differs considerably from traditional broadcasting strategies. The question being asked, when considering multiple angles such as marketing, content, consumer behavior patterns, and other demographic scenarios, is whether Mobile TV’s time has come. Research has identified key consumer characteristics related to their culture, age, and gender that should act as predictors for the likelihood to use mobile TV services in diverse audiences. The evidence suggests that mobile television’s time has come as supported by the market characteristics that are currently driving use of the technology.
Rehman, Zia-ur-Rehman, Saeed & Raza (2010) present the results of a research study intended to measure the predicted motivators that would drive mobile television usage in Pakistan. The study involved a small sample of men and women from different demographics. The results of the study indicated that Pakistani men are status-oriented whilst women are more socially-focused as part of their inherent gender characteristics. It is already understood that mobile TV content is customized for the mobile device, therefore when presenting mobile television content in this particular country, issues related to male status and female sociability should be considered by the service provider and associated contractual partners involved with content production.
