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Write a 10 page essay on The Ultimate Experience in Drinking Coffee in Trinidad & Tobago: and FEASIBILITY STUDY.GO/NO GO DECISION REPORT.Download file to see previous pages... Starbucks Corporation is
Write a 10 page essay on The Ultimate Experience in Drinking Coffee in Trinidad & Tobago: and FEASIBILITY STUDY.GO/NO GO DECISION REPORT.
Download file to see previous pages...Starbucks Corporation is a US based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of specialty coffee retailing in the world and operates in more than fifty countries of the world (Starbucks Corporation, 2012). So in order to further expand in Trinidad &. Tobago, Starbucks Corporation has to conduct a feasibility study of its expansion plans, to eliminate the risks of expansion to this country and explore the probable opportunities for expansion. In this section we would be first evaluating the political and economic condition of Trinidad &. Tobago. The country became independent in the year 1962. The prime minister of the country is regarded as the head of the government, who is selected by the president. However, the official head of the states is the president. The political environment of the countries is dominated by two major parties, namely People National Movement, and the United National Congress (UNC), or the ruling party. In the year 2010, UNC won the elections in 21 seats and the new prime minister was Kamla Persad-Bissessar. Trinidad &. Tobago maintains peaceful relationship with the neighboring Caribbean countries, and it is also an associate of the Caribbean Community (Caricorn), United Nations, and Organization of American States (OAS). The country has also signed mutual trade contract with a few Latin American countries, Canada, US, and Caricorn as well. The new government has developed a framework for sustainable development and growth of the country. It has planned to expand its tourism and energy sectors, support the agricultural segment further for growth, and increase the employment opportunities in the country. Government has also given priority to the education, health care and social security segment of the country. Further plans have been also developed to provide incentives to the small and medium enterprises for raising capital through the stock exchange. Corporate tax, too, is to be reduced. Next we move on to the economic environment of Trinidad &. Tobago, which is mainly subjugated by the industrial sector. This sector contributes 59 percent to the GDP of the country. The energy segment dominates the industrial sector. The economy of the country is highly dependent on the energy sector, and due to changing prices of oil and gas in the global market, the economic condition of the country has also become vulnerable. So Trinidad &. Tobago is looking for economic diversification so that the economy of the country does not depend on one particular sector. The focus is especially on construction, financial and agricultural sectors. The GDP of the country during 2001 to 2008 grew at an average rate of 7.6 percent, but it was reduced by 3.5 percent in the year 2009 and further in 2010 by 0.6 percent. In the year 2011, the economy recovered by registering 1.
