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Write a 15 page essay on An Analysis of the Groups On Organic Food Consumption Market In China: a Case Study of the URBN Hotel In Shanghai, China.The study is conducted on the basis of the impact of t
Write a 15 page essay on An Analysis of the Groups On Organic Food Consumption Market In China: a Case Study of the URBN Hotel In Shanghai, China.
The study is conducted on the basis of the impact of the environmentalist groups on the organic food markets in China. In this context, the example of the URBN Hotel Group in Shanghai, China is used as a case study. The URBN hotel is the first emission free hotel or carbon neural hotel in China. Shanghai is the largest populated city in China and can boast of the highest level of education in the country. The concerns of the Chinese people towards safe food and the awareness regarding the benefits of organic food items are widely recognized. As such, the focus on environment friendly products like organic foods is more visible in this market. This can be regarded as one of the main reasons of the success of eco-friendly establishments like the URBN hotels in the country.
A number of studies have been carried out in recent years in the domain of eco friendly products like organic food, marketing of green products, adoption of green marketing concepts like green consumer behaviour etc. A number of research works have also been presented regarding the global as well as the Chinese organic food market. However, much less amount of research has been carried out on the impact of the changing patterns of consumer behaviour in the organic food market of China when in reality the emergence of green purchase patterns is identified to be one of the most influential drivers of the green purchasing behaviours which has boosted the sales and popularity of items like organic food products.