Write a 15 page essay on Business Analysis Plan (BAP).Download file to see previous pages... It would also include the analysis of the financial information of the company, i.e. the financial facts an

Write a 15 page essay on Business Analysis Plan (BAP).

It would also include the analysis of the financial information of the company, i.e. the financial facts and figures and financial ratios that indicate the performance of the company. COMPANY OVERVIEW SingTel is one of the leading communications group in Asia. The company provides a number of services including. mobile, internet, data, info-communications technology, pay TV and satellite TV. With regard to market capitalization, SingTel is the largest listed company on the Singapore Exchange. The company has developed and implemented upon its strategy of investing outside its home market, thus the company wholly acquired the Australian telecommunications company Optus. The company also owns a significant shareholding in Bharti Airtel, the largest telecommunications company in India. The company conducts its operations in a number of other countries and it is also listed on Australian Securities Exchange after the acquisition of Optus, the second largest provider of communications services in Australia. Apart from that, the company is also a long-term strategic investor in regional mobile operators in Indonesia, Thailand, Pakistan, India, the Philippines and Bangladesh. In order to facilitate the needs of multinational corporations, the company also has a network of offices in 19 countries and territories in Europe, the USA and Asia Pacific. The company has shown significant growth in the recent past and over a span of one year the number of its customer base has increased by 19 percent. The customer base of the company as at 30 June 2011 is 416 million. This growth in the customer base has brought the company in line with the largest mobile network operators in the world (SingTel). The company also has an advantage over its competitors due to its popularity and the company keeps its position by introducing new products in the market (Koh 2008). From investment perspective, the company defines itself as a long term investor. The company invests in regional companies and extends its expertise due to its large network, customer base and the experience in the industry. The company is actively involved in the operational decisions of the companies it has invested in. In all the investments the company has made, it holds potential shareholder rights and governance authorities. Through SingTel, regional companies acquire access to the experiences and insights of other companies which are affiliated with SingTel and thus the company also acts as a platform where regional companies benefit from each other’s expertise. The company intends to continue its growth through new investments therefore the company expresses that it continues reviews investment opportunities in Asia and other equally profitable markets. The mission statement of the company is ‘Breaking Barriers, Building Bonds’. The company specifies in its mission statement that it enables communication by breaking all the barriers and it brings together people by building new bonds. The company helps businesses and people communicate anytime and in various ways. The company’s mission statement also specifies that the company intends to make communication faster, easier, reliable and more economical. The company also intends to deliver value to its shareholders, affiliates and its customers (SingTel).