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Write a 16 pages paper on re writing/ making changes to the topic : analysing the impact of confucianism on customer behaviour and perception of western brands.
Write a 16 pages paper on re writing/ making changes to the topic : analysing the impact of confucianism on customer behaviour and perception of western brands. rred foreign brands, especially the brands of choice by the Chinese consumers, must be in correspondence with the country’s socio-cultural characteristics considering the hierarchical and collectivism concerns. China has always become unavoidable market being its one of the first countries receiving foreign investment. One of the most highlights of this period is its phenomenon of the foreign brands. The western brands, through the establishment of transnational corporations, have greatly changed the daily lives of the Chinese people. It is with a genuine enthusiasm that the foreign branded product have been received and accepted by the Chinese consumers due to some of the reasons such as: greater diversity of choice, preferably better quality, good reputation, attractiveness in appearance, a sense of liberty, new arrivals all the time, timeliness in availability among others. In the recent period in the Chinese market, everything that had a foreign brand was considered of high quality and was priced higher. This reason made those who consumed such products of the west be regarded as the rich and refined in the society. Due to the economic change that took place quickly in China however, brand development in this country has become so complicated for the Chinese enterprises. This has indeed made the Chinese industry to understand the essence of the brand very quickly. The Chinese companies recently, over the past twenty years, have embarked on advanced technical expertise that has seen the manufacturing industries win the confidence of the consumers in this country as well as establishing its brands and introducing its products in the international market to compete fairly with the western countries’ brands with some products, having Chinese brands becoming new ‘stars’ of the international market.
