Write a 2 page essay on G-Viral.The G-Viral software developed by E-Connect ICT Company has a competitive advantage over other anti-viral softwares available within the market owing to the fact that i

Write a 2 page essay on G-Viral.

The G-Viral software developed by E-Connect ICT Company has a competitive advantage over other anti-viral softwares available within the market owing to the fact that it is highly scalable, as well as environmentally friendly. In addition, this anti-virus equally reduces the costs of maintenance of the user’s computer systems, reduces equipment-based costs, as well as leads to a significant reduction in all the other costs linked to hosting of new data virus basing on the new and intensive software applications. As such, the E-Connect Corporation seeks to offer the market an antivirus software that has the capability of accommodating traffic spasm, especially that which is found to slow down computer software performance.

The marketing plan explores various key features and steps that the company will undertake while rolling out its project. The first part of the business plan explores the features of the new product, how it will sell, as well as how it intends to provide market solutions to the targeted consumers. This part also explores the business plan also explores the business mission and vision that it expects to achieve through the roll-out of this new product within the market. The second part of the marketing plan explores the various target, as well as potential markets to which the company seeks to sell its product, with the lading customers being the school going students, as well as institutions of higher learning.

The other key parts of the marketing plan are the situation analysis which analyses the position of the new product in the market, the marketing strategy which explores how best the company can roll out the project, the financials, as well as the controls.

DiGiacomo, G., King, R., Nordquist, D., & Minnesota Institute for Sustainable Agriculture. (2003). Building A Sustainable Business: A Guide To Developing A Business Plan For Farms And Rural Businesses. Minnesota: Sustainable