Write a 2 page essay on McDonald's.Download file to see previous pages... However, McDonalds, though made efforts to change its menu, but the market lost to Wendy's and other competitors could not be

Write a 2 page essay on McDonald's.

However, McDonalds, though made efforts to change its menu, but the market lost to Wendy's and other competitors could not be recaptured because it was too late to enter the market.

1) McDonald shall further explore its differentiation process. Over the period of time it relied heavily on cleanliness and other USPs however it needs to create its differentiation in terms of food. The relatively increasing concerns shown by different circles suggest that McDonald's food is not good for health therefore it needs to create differentiation through cutting edge new research to prepare more nutritional products.

2) Second alternative strategy which McDonald can employ is Focus. A differentiation Focus and Low Cost focus would enable it to concentrate more on its core competencies rather than considering external environment as the source of its problems.

Given the facts presented in Case study, it is important for McDonald's to focus more on its customer preferences. It may arrange focus groups or conduct market research to understand exactly what customers' needs are and then shall tailor its strategies to accommodate those preferences.