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Write a 2 page essay on Review of Ed Catmull and Amy Wallace. 2014. Creativity, Inc. New York.Ed Catmull had a dream of making the first animated computer movie. He nurtured the idea as a Ph. D studen
Write a 2 page essay on Review of Ed Catmull and Amy Wallace. 2014. Creativity, Inc. New York.
Ed Catmull had a dream of making the first animated computer movie. He nurtured the idea as a Ph. D student at the University of Utah, a place where many pioneers of computer science got their start. He then forged a partnership with George Lucas, which led to his founding of Pixar together with John Lasseter and Steve Jobs in 1986. Nine years later, there was the release of Toy Story, changing animation forever. For a period of over than thirty years, Ed Catmull has established methods of rooting out and destroying the barriers to creativity. He also developed ways to marry creativity to the pursuit of excellence and most importantly to sustain a culture of creativity that is during success and setbacks. The first four chapters of the book demonstrate the animations, how Pixar is, a defining goal, and establishing the identity of Pixar (Catmull & Wallace, 2014).
The major insights from reading the chapters are. Pixar is one of the most creative companies in the world today. They also accomplished an insanely great feat by coming up with the first animated all computer feature film at a time when others told them that it could not be. Also in the chapters, Catmull begins by telling the story of Pixar, which is a fascinating story. He describes how the company rose from a part of the film company of George Lucas. It continued to develop, and partnership with Steve Jobs was established even to the current today as a firm that churns the computer animated films to the worldwide awaiting audiences. The stories and anecdotes in the first four chapters remain faithful to what he repeats throughout the book. The story is about creativity and in the chapters, he tells an engaging one to those interested in creativity and how it might be within a company (Catmull & Wallace, 2014).
The four chapters are to the strategies theory and arguments in Hill and Jones
