Write a 5 page essay on Strategy/Problems in Mgmt.Download file to see previous pages... The primary activities within the organization include inbound logistics, outbound logistics, operations, sales

Write a 5 page essay on Strategy/Problems in Mgmt.

The primary activities within the organization include inbound logistics, outbound logistics, operations, sales and marketing strategy, post sales service. There are certain activities that are considered secondary or supporting activities, but, are as important as the primary activities. This is because the primary activities are supported by these activities and would not be sustained without secondary activities. Such activities are infrastructure, human resource and technology development. The process of transformation involves acquisition of resources, such as, land, labour, raw materials and equipments. The efficiency level of value chain of a firm reflects costs incurred and the profits earned (Kaplinsky and Morris, “A Handbook for Value Chain Research”). In this paper the value chain model developed by Michael E. Porter in 1985 has been used to analyse the strategic capabilities of Delta airlines (Porter 78). In the course of this paper, the role of primary as well as support activities of Delta airlines would be discussed in detail. ...

It also possesses a valued “global route network” (“Form 10-K”), which enhances the international presence of the company. The route network of Delta Airlines is centred on an intricate system of national and international airports located in and outside the USA. The company operates in Atlanta, Detroit, Amsterdam, New York-JFK, Seattle, Minneapolis-St. Paul, Cincinnati, New York – LaGuardia, Memphis, Salt Lake City, Tokyo-Narita and Paris-Charles de Gaulle (“Form 10-K”). There is a broad fleet of aircrafts belonging to Delta and it comprises of aircrafts of varying sizes and capabilities. this has been made to allow the company to adjust itself to the flow of customers and the level of congestion in the route network (Rivkin and Therivel, “Delta Air Line (A): The low-cost carrier threat”). Such level of operations demands that the company must have a stable and efficient value chain for completing its operations successfully and deliver services to its customers with promptness and satisfaction. In depth knowledge about the company would help in evaluating its value chain activities. Inbound logistics These activities of the company include route selection, passenger service system, yield management system (pricing), procurement of fuel, flight scheduling, crew scheduling, facilities planning and management and aircraft acquisition. All these activities are related to one another and smooth running of each step ensures the successful delivery of services. Operations Delta believes in the fact that success of their business depends on the satisfaction of their customers on using their services.