Write a 6 page essay on 3: A New Strategy for Kodak.This study discusses different ways of perusing a diversified multi-business model, as well as the effect of ethics, corporate social responsibility

Write a 6 page essay on 3: A New Strategy for Kodak.

This study discusses different ways of perusing a diversified multi-business model, as well as the effect of ethics, corporate social responsibility (CSR), and organizational sustainability on the corporate strategy.

Over the last few years, the Eastman Kodak Company has been suffering low profitability due to the fierce competition in the global market (Gavetti, Henderson & Giorgi, 2005). To regain the competitive position in the market, the organization needs to establish some new strategies to develop new services and products to support the Cloud service industry. The analysis of the current structure of the organization has assisted to derive five major objectives which need to be followed for the successful reformation of business operations.

To restructure their business, Kodak should start a partnership with any reputed organization which is specialized in the area of printers and digital cameras. Sharing the responsibilities of these business operations will influence the organization to invest their resources in developing new cloud services. It will also assist them to achieve their cost-cutting objective, which will be beneficial in gathering the investments for new Cloud services. Storage-purposed Cloud services are common in the current market (Capgemini, 2012). Integrating different software programs of the organization, such as their digital photofinishing and photo processing with Cloud services, will enable them to create a niche market. Their innovative Cloud service can bring revolution to the market of developing countries. The increased demand of the products of The Eastman Kodak Company in developing countries like China will allow the organization to attract investment for their Cloud service project (Currie & Alon, 2011). The recruitment of new talents will assist the organization in boosting their research and development facility of