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Write a 7 pages paper on marketing analysis of picture frame and furniture company.
Write a 7 pages paper on marketing analysis of picture frame and furniture company. What is marketing? It is the analysis of customers, competitors, and a company, combining the understanding into an overall understanding of what segments exists, deciding on targeting the most profitable segments, positioning the product and then doing what's necessary to deliver on that positioning. Marketing is what is done to make the public aware of a product/service/company. This can include many things, advertising, public relations, person to person communications and more. It's important because without marketing your product won't be known to the public.
In our particular market, we also seek the buyer who appreciates two attributes: the quality of furniture workmanship and the excellence of design, with an understanding of technology and ergonomics built in. Our target market is a person who wants to have very fine furniture with the latest in technology, combined with an old fashioned sense of fine woods and fine woodworking. This person can be in the corporate towers, small or medium business, or in a home office. The common bond is the appreciation of quality and the lack of price constraints. We understand that our target market needs more than just furniture and pictures in a frame. We need to grow out of the special needs of personal computing when combined with other furniture - thus the picture frame fits the room being furnished Our target customer wants to have all of that plus fine furniture. There is a need for quality, the reassurance of wood and good workmanship. We don't just sell a picture frame and furniture. we sell quality design, plus workmanship.
Corporate executives: our market research indicates about 250,000 potential customers who are managers in companies of more than 100 employees. The target customer is going to be at a high executive level, in most cases, because the purchase price is relatively steep compared to standard office furniture. .
