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Write a 8 page essay on Web Design of Monsoon Site.The paper will evaluate and identify examples of best practice in the industry and apply them. Web Presence is defined as the overall performance of
Write a 8 page essay on Web Design of Monsoon Site.
The paper will evaluate and identify examples of best practice in the industry and apply them. Web Presence is defined as the overall performance of a website and its programs or adopted strategies to sustain as well as maximize internet popularity and usefulness (Balwani, 2010). It is an indication of the maintenance and sustainability of an online business, shop, or an e-commerce entity. Monsoon claims to have about 600 Monsoon and Accessorize stores around the world. It was started in 1973 by a vendor named Peter Simon who sold shaggy woollen coats and block printed clothes from Rajasthan on the Portobello Road. The company background and history are short but the website provides a comprehensive detail about their store location, CSR program, terms and conditions of site use, complete and updated listing of products, online shopping, delivery information promo and free return policy, among others (Appendix B). The Management Centre International Limited (2011) or MCIL provided 10 criteria or checklist in evaluating a website. While these criteria will not determine the overall web presence of a product, service or company, it provides the user with important information about how a company sustains web presence in its domain. It should be understood that a firm’s website is the “most important piece of the business’ web presence” (Balwani, 2010, P 1).
1. First Impressions. The first impression encompasses the intuitive choice for URL or uniform resource locator or web address which should be short and simple that fits perfectly on the characteristic of the firm. It should consider download time, thereby the capability of its host and size of the homepage in order to minimize time in opening the page, or quick to download (Negrino, 2006. MCIL, 2011). The look and feel of the site are determined by its readability: clear and easy to understand with text and images in harmony (England &. Finney, 2001). It should not be demanding such as asking for .the viewer to download a program that will allow the reader to view the page. .
