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Write a 8 pages paper on porsche: the organisation, management and its marketing strategy.
Write a 8 pages paper on porsche: the organisation, management and its marketing strategy. The company sells and develops high-quality sports cars, emphasizes keeping environmental impact at a minimum by developing environmentally low impact products and processes. Porsche manufactures products that have long term sustainability and continuous improvement of operational strategies and decisions is a high priority for the company. The company is also open in its communications and inform the public directly about environmental impact. The Porsche guidelines emphasize employee contribution to save the environment and the production centers regularly check on environmental issues although business partners of Porsche tend to emphasize on protection of the environment. The environmental impact of the company and its products is regularly assessed and concrete environmental aims have also been formulated by the company.
Thus the focus of the Porsche philosophy seems to be the company's responsibility for environmental sustainability and maintaining a positive environmental impact is its core business agenda and attribute of corporate social responsibility.
As far as its marketing strategy is concerned, Porsche follows a strong policy of internationalization and maintains an objective of balance between demand and supply. Porsche has a global presence in 100 countries and so if demand is low in one country, it is quickly compensated by demand in another. The established markets in Europe and America remain the guarantors of Porsche’s success although, in some saturated markets too like Japan, Porsche seems to be doing remarkably well. Porsche has been maintaining satisfactory delivery and also has high levels of customer satisfaction and with its primary strategy on keeping a balance between demand and supply, the company has made a secured position in all major automobile markets in the world. The sales of the organisation of the company has high-performance records and is a primary tool for the company’s success.
