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Write a 9 page essay on International Business: Rebel Sport Limited and Group Companies.International Business: ‘Rebel Sport Limited and Group Companies’ In an effort to achieve an edge on the com
Write a 9 page essay on International Business: Rebel Sport Limited and Group Companies.
International Business: ‘Rebel Sport Limited and Group Companies’
In an effort to achieve an edge on the competition the company gave freedom to its stores and allowed them to devise their own marketing strategies depending upon the customer profiles in respective areas. This proved to be very successful where as many of Rebel Sport’s markets are considered niche markets with very specific demands. Being able to specifically target these markets with this new marketing strategy has increased profits since its implementation only a few yeas ago.
The company has also made itself available online with the launch of its new site rebelsport.com.au in late February 2005. Now it has become all the more convenient to purchase performance runners, lifestyle footwear and apparel, gym equipment, yoga clothes, junior wear, licensed jerseys, specialized team and individual sport equipment, camping and outdoor gear at the click of a mouse.
Rebel Sport is associated with some major sporting bodies like National Rugby League (NRL), Cricket Australia, and Soccer NS around Australia. These sport associations have opened up various sponsorship opportunities as well as involvement within the sporting community. The company has also developed two sponsorship programs, MVP and Rebel Sport Rookies, to assist both sporting clubs/schools and individuals. In order to fulfill its commitment towards the society, Rebel Sport supports charity as well.
