write a research essay and analyze the new product process of a firm/organisation.   using research resources( primarily scholarly and applied business publications and online internet sources), stude

write a research essay and analyze the new product process of a firm/organisation.

  using research resources( primarily scholarly and applied business publications and online internet sources), students are to explore the new product marketing strategies of a firm. when reading the articles, students are instructed to pay attention to the references, trying to identify which articles might assist them in preparing the research essay.