Write APA format 4-5 pages examining the topic defining the topic area, then detailing how you would address the topic (and include at least six [7] peer-reviewed sources). You must use additional sou

Write APA format 4-5 pages examining the topic defining the topic area, then detailing how you would address the topic (and include at least six [7] peer-reviewed sources). You must use additional sources to fully cover the topic.

1. What skills and traits have been found to be relatively good predictors of success for business-to-business institutional sales?  

2. What skills and traits have been found to be relatively good predictors of success for jobs involving the sale of services?  

3. Compare the salesperson characteristics most important in trade selling versus missionary selling.  

4. Compare the salesperson characteristics most important in technical selling versus new business selling.

5. Respond to the statement, “Good salespeople are born not made.”

Book: Johnston, M. W.,  & Marshall, G. W.  (2021). Sales force management: Leadership, innovation, technology (13th ed.). Routledg ISBN-9780367682064