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Image that the mayor has hired you as a consultant to evaluate the increase in aggregate demand in the city where you live. Describe to the mayor one (1) aggregate demand and supply factor that would have the greatest impact on the economy of your city. Provide a rationale for your response.
myEconLab Quiz (30 pts)
MyEconLab Homework (20 pts)
- Using an example to support your response, compare and contrast social marketing and cause-related marketing. Explain why you believe cause-related marketing is often successful.
- Imagine you have just inherited $1 million and you want to establish a healthcare enterprise. On what segments of the healthcare population would you choose to focus? Briefly describe the steps you would take to divide the broad market into these selected segments.