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QUESTION

You are a consultant specializing in business intelligence for small businesses. Kelly has approached you with her problem.

You are a consultant specializing in business intelligence for small businesses. Kelly has approached you with her problem. She mentions that she has all sorts of data in her sales database, but she doesn't know how to get out the information that she needs.

In an essay, explain how Kelly could use RFM and OLAP to make Verve more successful.

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