You are creating a fun marketing campaign for the state which includes ideas about introducing live music, festivals and increasing the night life.

You are creating a fun marketing campaign for the state which includes ideas about introducing live music, festivals and increasing the night life. However a lobbying group are against it as they fear it may bring violence or trouble to the city. They talk about youth binge drinking and violence. They bring up a story about how a young person was hospitalised due to a night of partying at a music festival. They argue that this is likely to happen if we choose to do these events in the state.

The politician who is against is deliberately tapping into themes that are hot political topics in the media to position the way the public thinks about states marketing ideas.

What is the term that best describes ways of shaping our understanding, communicated through texts, that organises our knowledge of the world?

• Propagation
• Discourse
• Discussion
• Critical thinking