You are hired as a consultant for your friend's bakery shop, Sweet Eats.

You are hired as a consultant for your friend's bakery shop, Sweet Eats. She has been in business for 10 years, with one retail location downtown where foot traffic is high during the work week and when there are special events on the weekends (ie. 5K race, holiday parades). The business began with selling baked goods such as donuts, muffins, cupcakes, and cookies. Over the years your friend has expanded to offer complementary items such as coffee and tea, along with lunch specials during the work week. In the past couple of years she has started to offer catering to local businesses for office meetings and events. Sweet Eats would like to grow beyond her retail location downtown. At this point she is considering investing in a food truck.

Select one of the following matrix tools ( and examine this tool to help your friend better understand her current business situation. Based on what you discovered through this exercise, formulate a suggestion as to what she should be doing to help expand her business.