You are in the marketing research department of a firm specializing in developing decision support system (DSS) for the health care Industry.

You are in the marketing research department of a firm specializing in developing decision support system (DSS) for the health care Industry. Your firm would like to measure the attitudes of hospital administrators towards DSS. The interview would be conducted by telephone. You have been asked to develop an appropriate scale for this purpose. Management would like you to explain and justify your reasoning in constructing the scale.