You are required to write business plan which will provide direction and increase the probability for success of a business idea within the today...

 Task:

You are required to write  business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.

The business plan should include at least the following contents / elements:

Part I -

Company overview

o Mission statement - the purpose of the business

o Vision statement - what the business desires to achieve in the long run

o Business Core Values - the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners

Part II -

Objectives - Specific, Measurable and Motivational, Attainable, Realistic, Time Bound

Products

Customers - consumer behavior and customers of the industry Industry and market analysis

o Industry

o PESTLE - Political, Economic, Social, Technological, Legal,

Environmental conditions and trends (specify those they are

opportunities or threats)

o Customer

o Competition - direct and indirect competitors, market share, strengths and weaknesses

Internal business strengths and weaknesses

Part III -

Business differentiation - how it will be achieved and perceived by customers

Competitive advantage - reasons for which customers will choose your

business as opposed to other alternatives

Marketing Strategy

o Target markets strategy

o Marketing mix

  ! Product   

  ! Price   

  ! Promotion and advertising   

  ! Placement - distribution system    

Sales strategy

o Sales monthly forecasting - 2 years period

Part IV -

Operations Strategy

o Business operations model

o Buildings, Equipment, Technology, Cars,

o Processes - i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource

Management

Organizational structure

o Internal employees and external associates (outsourcing)

Part V -

Financial 2 year projected budgets

o Financial model (own capital, loans, external shareholders) - chart o Administrative & Operating expenses - chart

o Selling expenses- chart

o Financial expenses - chart

o Break Even Point Analysis (sales amount, sales units, and period point)

o Cash flow management