You are the CEO of Ethan Allan. You manufacture both wood and upholsery products and have yearly sales in excess fo $100 million. When you apply...

You are the CEO of Ethan Allan. You manufacture both wood and upholsery products and have yearly sales in excess fo $100 million. When you apply conventional finish to the wood you use lacquers. With all the environmental changes, EPA and Green Movement. You decide to change your finish to a waterborne because it is less harmful to the air and ozone. Within 3 months of this change you notice your customers complaints are up 12% (directly related to the finish). You are concerned. Ethan Allan's reputation is on the line. Provide 4 immediate corrective actions you will take to maintain the credibility of Lazboy's reputation? Briefly dicuss. "