You are the strategist for a candidate's campaign--for any office, at any level. If scholars are correct that most voters do not engage in issue voting, then: how do you craft your candidate's message

You are the strategist for a candidate's campaign--for any office, at any level.

If scholars are correct that most voters do not engage in issue voting, then:

1. how do you craft your candidate's message?
2. what criteria do you use for identifying your candidate's voters?

Explain your reasoning. Provide examples if appropriate.