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You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”. You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netf
You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”.
You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netflix for that age segment. Explain the following in 6 pages.
- Segmentation and Targeting
Customer Analysis & Profile of baby boomers in Australia
- Integrated Creative Strategies
Creative Brief
- Positioning Strategies and Plan
Strategies and Rationales
Perceptual Map (the two axis must be Price and show variety)
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