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QUESTION

You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”. You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netf

You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”.

You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netflix for that age segment. Explain the following in 6 pages.

- Segmentation and Targeting

                   Customer Analysis & Profile of baby boomers in Australia

- Integrated Creative Strategies

                    Creative Brief

- Positioning Strategies and Plan

                    Strategies and Rationales

                     Perceptual Map  (the two axis must be Price and show variety)

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