You have been asked to conduct a feasibility study for a new customer portal website to be developed in house. Which economic and operational factors...

You have been asked to conduct a feasibility study for a new customer portal website to be developed in house. Which economic and operational factors would you consider in your study? Would you calculate the Total Cost of Ownership (TCO), Return on Investment (ROI), both, or some other measure(s) to characterize the economic impact of this new portal? Defend your choices.