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You have been hired as a consultant for ABC Corporation which produces models X, Y, and Z.
You have been hired as a consultant for ABC Corporation which produces models X, Y, and Z. The CEO tells you that their cost system indicated that they were losing money on their highest end model, which is model X. Due to that information, ABC Corporation dropped model X the previous year. During the current year, ABC Corporation is only producing models Y and Z. However, the preliminary numbers are showing that the profit for ABC Corporation is actually lower after dropping model X and now the cost system is indicating that they are losing money on model Y even though the prices, volumes, and direct costs are the same. Explain to the CEO some of the possible reasons that dropping model X caused a reduction in profits. Also, explain some of the possible actions the company should take going forward. Would dropping model Y benefit the company in any way? Is it possible that producing a product that is unprofitable by itself actually beneficial to the company overall?
